Red Bull is the official beverage of Cloud9 because they value the professionalism and innovative approach Red Bull brings to eSports. All of Cloud9’s teams will take part in the Red Bull High Performance program that’s trained athletes like Lindsey Vonn, Louie Vito, and Ryan Sheckler, helping them to create new training regimens to help them improve and prepare for competition. Both Red Bull and Cloud9 are fully committed to the development and production of new live and non-scripted content formats as well. From web series to live streams, Cloud9 will tap into the production powers of Red Bull Media House in an effort to show its fans a view of the world in an authentic way.