Cloud9 Kia and PAGODA® Snacks Renew Partnership Through 2027 LCS Season

Los Angeles, CA – January 20, 2026 – Cloud9, a premier global esports organization, is proud to announce the renewal of its partnership with PAGODA® Snacks, welcoming the brand back as the Official Egg Roll Partner of Cloud9 Kia for the 2026 and 2027 League Championship Series (LCS) seasons. The renewal extends a multi-year collaboration between the two brands.

As part of the partnership, PAGODA® Snacks will continue as an official jersey partner, maintaining visibility across Cloud9 Kia’s competitive play and content throughout the League of Legends season. The partnership will also continue to focus on brand awareness and engagement, with live event sampling and Club9 loyalty program challenges designed to encourage fans to compete and interact with PAGODA® products in new ways.

We are thrilled to be continuing our partnership with PAGODA® Snacks after the previous 2025 successes. At Cloud9, we strive to inspire gamers through community, competition, and the pursuit of mastery, a mission that requires the perfect fuel for every high-stakes moment. By returning as our Official Egg Roll Partner, we are leveling up our game-day snacks and digital content while offering fans exclusive Club9 challenges that include new rewards and sampling giveaways. From online quests to our annual in-person event at the Riot Games Arena, we’re making it easier than ever for the community to fuel up and connect with the PAGODA® brand.

Halee Mason, Vice President of Technology and Business Development at Cloud9

The partnership will be reflected throughout the season across Cloud9 Kia’s channels (@C9LoL) and touchpoints, spanning both digital platforms and select live moments. To learn more about PAGODA® products and where to find them, visit www.pagodasnacks.com.

About Cloud9
Founded in 2013, Cloud9 Esports emerged as one of the pioneering esports organizations in North America. Originally rooted in League of Legends, the team quickly gained attention for its competitive prowess and innovative strategies, securing back-to-back LCS victories in Summer 2013 and Spring 2014. Cloud9 Esports’s co-founders, Jack and Paullie Etienne, envisioned a top-tier organization that would not only excel in tournaments but also prioritize player welfare and development. Today, Cloud9 Esports stands as a pinnacle of competitive excellence, with achievements including the 2018 Rocket League World Championship, the inaugural Overwatch World Championship, and being the only North American team to secure a CS Major win, among others. As the most successful and recognized organization in the region, Cloud9 has forged a legacy defined by numerous global championships. Our organization continuously strives to captivate the esports community as the most beloved, successful, and iconic force driving esports to new heights.

About PAGODA® Snacks
Made with quality ingredients, PAGODA® Snacks strive to be the superheroes in every family’s freezer. With golden-brown, crispy, crunchy wrappers, fresh-cut vegetables, tasty filling and quality ingredients, PAGODA® Egg Rolls are the perfect snack to crush your cravings. PAGODA® Snacks include egg rolls, crab rangoon, and cream cheese wontons. The brand’s entire portfolio of products contains no partially hydrogenated oils, no high fructose corn syrup and no added MSG. PAGODA® Snacks are made and distributed throughout the U.S. by subsidiaries of Schwan’s Company. For more information, please visit www.pagodasnacks.com.

Contact
For Cloud9 Esports Inc.
Veronica Cheng
Marketing Program Manager
press@cloud9.gg

For PAGODA® Snacks
Chuck Blomberg
Sr. Communications Manager
chuck.blomberg@schwans.com