Cloud9 Hero Image

Cloud9 Toei Animation One Piece Partnership

Goals and Objectives

  • Expand Cloud9's brand reach by tapping into One Piece's global fanbase, demonstrating the power of merging esports with established anime IP.
  • Pioneer innovative co-branding in the esports industry, exemplified by the unique integrated logo and engaging experiential events that captivated both anime and esports enthusiasts.
  • Significant media coverage, with prominent esports and anime outlets reporting on the merchandise collection and fan events, amplifying Cloud9's presence across various verticals.

Cloud9’s Licensing partnership with Toei Animation, collaborating on the globally loved One Piece franchise, blended innovative co-branding, product launches, and engaging fan experiences. This collaboration provided a unique opportunity to merge One Piece’s rich anime legacy with the dynamic, fast-growing world of esports, where we tapped into a powerful intersection of two passionate audiences, creating the ideal foundation for a successful licensing partnership.

4.9M+

Total Impressions

216.59M+

Press Reach

Activations

Image Slider Image

C9 x One Piece: Branding & Merchandise

Cloud9 developed a unique logo that seamlessly integrated our company's emblem with the iconic One Piece insignia. This co-branded logo was among the first of its kind in the esports industry, symbolizing a pioneering fusion of anime culture and competitive gaming. The merchandise developed drew inspiration from One Piece’s timeless themes and characters to create a merchandise line that felt nostalgic but fresh. When the new “Egghead Island” arc launched, the second collection captured the excitement of the arc, giving fans a way to connect with the evolving story in real-time.

Key Content Piece
Image Slider Image

C9 x One Piece: Events

Cloud9 extended the collaboration beyond merchandise by creating unique fan experiences. The first collection was showcased through a unique pop-up shop in Venice Beach, California. This pop-up featured themed freebies and a curated shopping experience. The second collection was brought to a major esports activation zone, 2024 League of Legends Championship Series Summer Finals, at YouTube Theater in Los Angeles, California. The event included immersive installations tied to the "Egghead Island" arc, engaging esports fans and anime enthusiasts alike.

In The Press

Want to learn more about our partnerships?

Contact Us

Cloud9 Toei Animation One Piece Content

Forever Blue

2026 Cloud9 Pro Kit

Shop Now
Focal Image