Cloud9 Sony INZONE Partnership - Q4 2024

Goals and Objectives

Increase brand awareness for Sony INZONE's line of gaming peripherals, including Sony INZONE's flagship monitor, the M10S
Connect with gaming enthusiasts through activations such as the Sony INZONE $10K tournament and creator-led content
Showcase Sony INZONE’s innovation via organic touchpoints with gaming audiences
Drive engagement across Cloud9's platforms through giveaways, Club9 quests, and promotions
Highlight Sony INZONE's products during key seasonal moments (CDL launch, Black Friday, Cyber Monday)

Cloud9 and Sony INZONE teamed up to amplify Sony INZONE’s presence across esports and gaming audiences alike by blending competitive play with creative content. From the collaborative $10K Call of Duty tournament to product showcases, social-first campaigns, and community-driven promotions, the partnership positioned Sony INZONE as a premium performance brand built for serious gamers.

4.5M+

Total Impressions

3.3K+

Club9 Quests Completed

639

Rewards Redeemed

3.7M+

Broadcast Viewership Minutes

Activations

C9 x Sony INZONE $10K Tournament

The C9 x Sony INZONE $10K Tournament featured 15 teams consisting of top Call of Duty pros and influencers, competing for a $10,000 prize pool. Tune-in posts, captain reveals, clips, and match updates fueled fan engagement and excitement. Additionally, Sony INZONE and Cloud9 included an M10S monitor giveaway to reward engaged fans, further increasing excitement and hype surrounding the tournament.

9.6K+

Avg Viewership

13K+

Peak Viewers

1.3M+

Total Impressions

Sony INZONE Product Showcase Campaign

Launched in conjunction with the start of the 2024 CDL Season, the monitor showcase video became one of Cloud9’s top-performing content pieces. With both organic and paid support, it delivered record impressions and engagement, solidifying the M10S monitor as a fan-favorite product.

2.2M+

Total Impressions

650K+

Video Views

Key Content Piece

Club9 Promotions & CDL Launch

Integrating into key marketing beats across the year, Club9 became a key driver for fan interactions, providing exclusives raffles, giveaways, and discount rewards tied to the M10S monitor. Strategically timed with major events such as the CDL season launch, Black Friday, and Cyber Monday, the M10S monitor and additional rewards and giveaways were amplified across X and Discord.

66K+

Total Impressions

634+

Raffle Tickets Redeemed

5.7%

Engagement Rate

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