Cloud9 Kia Partnership

C9 x Kia Partnership Announcement Activation 2023

Kia hit the ground running with Cloud9 at the 2023 League of Legends World Championship, marking the start of an exciting new partnership. From debuting on the official Cloud9 jersey to appearing in player-led content and brand moments, Kia began building a meaningful presence in the world of esports. The collaboration set the stage for a natural connection between Kia’s innovative technology and design and Cloud9’s competitive spirit, bringing the two brands together in a way that felt authentic to both players and fans. Kia reinforced its commitment to Cloud9 in 2025 when it become League of Legends Entitlement sponsor.

Cloud9 Kia LCS Finals EV9 Integration 2024

Integrating non endemic brands into esports and gaming is no easy feat. Kia sought to highlight the new EV9, and collaborated with Cloud9 Kia to find an organic way to introduce esports fans to the EV9 at the 2024 League of Legends Spring Finals at Riot Games Studio in Santa Monica. In order to optimize fan engagement, and create an electrifying environment around the EV9, Cloud9 Kia built a bespoke gaming experience powered entirely by the EV9’s onboard power.

Cloud9 Kia Champions Arena Event 2025

Delivering unforgettable events, Cloud9 Kia and Kia brought two pro teams together at the Kia Champions Arena showmatch, blending high-energy League of Legends competition with fun, unpredictable challenges that kept players, casters, and fans engaged from start to finish. Hosted on the official Riot Games arena stage with top-tier production, the event showcased Kia’s strong presence in esports and deepened its authentic connection with the Cloud9 and greater esports communities.